Why do changes occur in product life cycle?

Answer 1

Product Life Cycle is a marketing tool which is underlying messages about markets' dynamic, supports the need for frequent marketing planning etc. This assists marketers in the planning process. Customers' decisions are primarily impacted by marketing activities of the companies selling in the market. The product life cycle is broken down into five different stages such as development, introduction, growth, maturity and decline stages .During the development stage product may be just an idea furthermore it can be in the process of being manufactured or not yet for sale. Product inventor is researching marketing methods and planning on launch the product. The marketing mix for this stage attempts to bring awareness of the product to potential customers through marketing campaigns and promotions.The marketing mix during 2nd stage of the product life cycle entails strategies to establish a market and create a demand for the product. As customers become aware of the product and sales increase, the product enters into the growth stage of the product life cycle. During maturity stage involves efforts to build customer loyalty, typically accomplished with special promotions. If the product generated loyalty from customers, the company can retain customers at final stage. Change in the positioning of either products or production processes will expose company in various manners such as, does not correspond between products and processes while leading to less focus and more difficulty in coordination of marketing as well as involves responding to change by broadening activity in any side instead of using. Therefore these dangers can cause to lose focus. Finally would like to say that it is important both marketing and manufacturing. To remain competitive, product cost should decline at a steady level every time cumulative production volume doubles. As a product goes through its life cycle, there are numerous opportunities for cost reduction.