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BASF could very well have an internal marketing department that does not rely on agencies. I researched some online and couldn't find any credits to any of their ads suggesting otherwise.
In the 1980's I worked as an Account Executive at Calet, Hirsch & Spector, a medium size agency known for it's creative team. We were the agency for the polyester fibers division for BASF. These polyester fibers were used in fashion (if you could call it that) and in carpet fibers. We also did some of the
work for their division that manufactured products used in landscaping, erosion
prevention, and housing construction.
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