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Differentiated market strategy also referred to as the differentiated targeting strategy, is when an organization directs its marketing efforts at two or more segments by developing a marketing mix for each. An example is a hair salon targeting one segment originally; women, and then extending out to other target segments such as men and children.
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Target Market
target market
A marketing director directs the ad campaigns and promotion strategies of a company or organization. They usually direct a team of employees that work on projects.