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Marketing, be it traditional or digital, means reaching out to your target customers with the products and services. It is only the medium and the tools that differ in an otherwise business approach to let your brand count. In traditional marketing, companies mostly target local customers through advertisements in newsprint, banners, mass media, billboards, handbills/brochures, or by arranging seminars, workshops etc. On the other hand, digital marketing aka web and online marketing helps businesses to expand their areas of influence in a cost effective manner. It uses tools such as emails, social media, Pay Per Click, content creation, videos, webinars, newsletters, infographics, etc. Moreover, in digital marketing, you can analyze the performance of your marketing tools and target your customers (local and global) in a better way.

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Q: What is traditional market and digital market?
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