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Q: What is the unique selling proposition of Unilever?
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The unique selling proposition for Lay's Potato Chips is "I bet you can't eat just one".


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What is meant by a unique selling service?

Don't you mean "a unique selling proposition" or unique selling point, also known as usp? It is what marketeers and advertising agencies try to define in a product: the unique qualities that make a product stand out from its competitors.


In marketing what is USP?

unique selling proposition Use a Unique Selling Proposition or "USP". Having a USP will dramatically improve the positioning and marketability of your company and products by accomplishing 3 things for you: 1. Unique - It clearly sets you apart from your competition, positioning you the more logical choice.2. Selling - It persuades another to exchange money for a product or service.3. Proposition - It is a proposal or offer suggested for acceptance. The Force That Drives Your Business And Sales Success