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Sales plays an important role for completing the final process of marketing. Sales reinforces the marketing message and the product value. Maintaining a good sales team is vital to company profits however maintaining a marketing team is important to bring in leads for your sales team. In business there is never a truly safer route, it requires risk.

Purchasing sales leads can be beneficial, however cold calling prospects can be risky and more intrusive than advertising. Good inbound sales leads can really make a good investment with less risk than an outbound campaign however can also be pricier.

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