Direct marketing is when you approach the potential customer in a directly such as sending personal mail, flyers, e-mails etc. Relationship marketing would just be establish trust though customer service, loyalty and quality.
Customer Relationship Management in marketing refers to tracking customer sales to determine return on investment of campaigns and identify the highest return marketing strategies.
Relationship marketing gets information directly from the customers to help gauge customer satisfaction. The six market models are internal, supplier, recruitment, referral, influence, and customer.
"Relationship marketing is a form of direct marketing that companies use to retain customers. It is a way for the company to see how their relationship with a specific customer is (i.e. satisfied with products/services, willing to refer, will shop with them again, etc.)."
to win a long term relationship with customer
"What is objectives of customer relationship management in winning competition service marketing in travel agency?"
Direct marketing is when you approach the potential customer in a directly such as sending personal mail, flyers, e-mails etc. Relationship marketing would just be establish trust though customer service, loyalty and quality.
Customer Relationship Management in marketing refers to tracking customer sales to determine return on investment of campaigns and identify the highest return marketing strategies.
Customer Relationship Management Quality Management Customer Segmentation
Relationship marketing gets information directly from the customers to help gauge customer satisfaction. The six market models are internal, supplier, recruitment, referral, influence, and customer.
CRM stands for Customer Relationship Management but it could mean and Customer Relationship Marketing, so give the the sentence and i will explain what it means there.
"Relationship marketing is a form of direct marketing that companies use to retain customers. It is a way for the company to see how their relationship with a specific customer is (i.e. satisfied with products/services, willing to refer, will shop with them again, etc.)."
to win a long term relationship with customer
4P's is product focussed marketing mix and there is a customer focused marketing mix called 4C's
1. Understand the customer need & want and marketplace. 2. Develop a marketing strategy. 3. Construct the marketing program. 4. Customer relationship. 5. Capturing Value from Customer. (In the form of profit, money)
Relationship marketing takes the marketing concept one step further by establishing long-term, satisfying relations with customers in order to foster customer loyalty and encourage repeat buying
The purpose is that ultimately every customer can have the exact specification of the exact product he or she (the customer) wants. This is enabled by (amongst others) the internet and mass production.