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Vision

SM Prime envisions to be a leader in world-class mall development, committed to deliver the daily needs of millions by offering a total mall experience and creating a richer, better quality of life

Mission

SM Prime commits to the following mission:

  • To constantly provide customers with a fresh and world-class mall experience through innovative and state-of-the-art facilities and services;
  • To undertake wide-ranging corporate social responsibility initiatives that provide greater service for customers with special needs, and ensure environmental sustainability through various programs on energy, water and air conservation;
  • To be an employer of choice, offering comprehensive opportunities for career growth and enhancement;
  • To deliver sustainable long-term growth and increasing shareholder value; and
  • To uphold its role as a catalyst for economic development.
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Q: What is the mission and vision of SM Department Store?
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