Rivers and co
Co-branding is when two or more franchises market a new product together. A disadvantage of this is the need for a more complex profit sharing agreement and joint venture.
Hollister Co. was mainly created to have a less expensive version of Abercrombie and Fitch, with the same California Surfer apparel for individuals ages 14 through 18. EDIT: Hollister was created to have a target market aimed towards high schoolers and have a 'west coast/california' style, whereas Abercrombie and Fitch's target market is college students and has a 'east coast/new york' style. Ruehl no.925 was designed with a post college target market and a 'east coast/new york' style as well.
Definition of Co-Branding: The purposeful joining or marrying of two or more brands for mutual benefit. An example would be MSNBC where MicroSoft and NBC joined together to create a new joint venture. Definition of Co-Marketing: The linking to two or more brands going to market together for complementary benefit. An example would be HP with Intel and Microsoft. GM with Boss Audio or Goodyear tires.
INTERNAL RECONSTRUCTION- when the name of the co. remain as before but changes are made in assets and liabilities of the co. and entries are made in the books of the co. of such changes and balance sheet is amended it is called internal reconstruction. EXTERNAL RECONSTRUCTION- when such heavy changes are not possible or new capital is to be issued or there is much dissent among shareholders or by changing the name of the co. , an effort is made to give new life to the co. the co. is liquidated and a new co. is formed to purchase the assets and liabilities of old co. ,it is called external reconstruction.
The symbol for Limoneira Co in NASDAQ is: LMNR.
As of July 2014, the market cap for FBR & Co (FBRC) is $292,598,170.62.
As of July 2014, the market cap for Tiffany & Co. (TIF) is $12,936,700,799.25.
As of July 2014, the market cap for Walgreen Co. (WAG) is $69,905,449,524.96.
As of July 2014, the market cap for Castle (A.M.) & Co. (CAS) is $256,143,016.20.
As of July 2014, the market cap for KKR & Co. L.P. (KKR) is $10,361,841,203.32.
As of July 2014, the market cap for Lime Energy Co. (LIME) is $8,582,921.50.
As of July 2014, the market cap for Escalera Resources Co. (ESCR) is $34,053,389.20.
As of July 2014, the market cap for Shenandoah Telecommunications Co (SHEN) is $696,137,657.94.
As of July 2014, the market cap for Tejon Ranch Co (TRC) is $585,975,034.71.
As of July 2014, the market cap for W.R. Grace & Co. (GRA) is $7,282,687,434.30.
As of July 2014, the market cap for Towers Watson & Co (TW) is $7,477,055,883.60.