Snob appeal
Snob appeal
Everyone wants to appear sophisticated, urbane, experienced, wealthy etc.
Snob appeal advertisements work best on people who want to feel superior.
moral appeal
Snob appeal
advertising techniques
persuade
Snob appeal
snob appeal can either be one of the most blatant or the most subtle of the approaches. testimonials are sometimes based on snob appeal by attempting to get the consumer to identify with the famous person endorsing the product.
A persuasive advertising technique that appeals to people's tendency to want to be superior to other people and to have the best of everything.
Everyone wants to appear sophisticated, urbane, experienced, wealthy etc.
AnswerThe expression snob appeal simply means appealing to snobs. So in London one might say 'an SW3 [Chelsea] address is very classy and has lots of snob appeal'. Most designer clothes and accessories have snob appeal.
This $100 hot dog is the favorite of all the rock stars.
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An example of reward appeal is advertising that uses prizes and bonuses for product buyers.
persuasive technique.