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Sometimes when customers go into shops and buy things they expect the best of them but when they go home they sometimes regret buying the item because it wasn't in good working conditions and they want the item they spent their money on to be the best because they don't like wasting their money so they might go back to that shop and they might go up to shop keeper and complain to them and the shop keepers have to be nice to them because they cant loose any customers or they will get into trouble and might gat their job taken off them so they try to be as nice as they can but sometimes they get angry because their fed up of customers always complaining but the customers only complain because they have a problem with the items or the staff .

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Q: What is the discovery and satisfying customers need?
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