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A successful customer relationship management strategy will address four key areas of business: strategy, people, technology, processes.CRM (UK) ltd. Call the combination of these elements as cog wheel processes.

The handle of the cog wheel is the corporate strategy that gives the "direction" to the company. In turn the strategic direction moves the two "enablers": people and technology. The "interactions" between these elements are the business processes that sit behind successful customer relationship management.

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Q: What is the cog wheel process of customer relationship management?
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