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What is segmentation strategy of a cement company?

A Cement company may obtain its segmentation strategy as follows:

1. Understanding needs and preferences of consumers -- Having housing, infrastructure, and commercial construction, as demand drivers, the company analyze the needs and preferences of consumers in these sectors.

2. Grouping customers based on their needs and preferences -- Customers with similar needs and preferences can be included in one segment.

3. Targeting the segment that the company can best meet the needs and preferences of - The Company should target the customers, of which it can meet the needs and preferences. i.e. customer needs higher- strength or low price
4. Branding the commodity -- Though being a commodity product, branding is important for a cement company. The company needs to position its brand among Architects and Builders rather than household individuals.
5. Provide required product to meet targeted customers' needs and preferences -- Delivering up to the expectations of the targeted segment.

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What is segmentation strategy of cement company?

What is segmentation strategy of a cement company?A Cement company may obtain its segmentation strategy as follows:1. Understanding needs and preferences of consumers -- Having housing, infrastructure, and commercial construction, as demand drivers, the company analyze the needs and preferences of consumers in these sectors.2. Grouping customers based on their needs and preferences -- Customers with similar needs and preferences can be included in one segment.3. Targeting the segment that the company can best meet the needs and preferences of - The Company should target the customers, of which it can meet the needs and preferences. i.e. customer needs higher- strength or low price4. Branding the commodity -- Though being a commodity product, branding is important for a cement company. The company needs to position its brand among Architects and Builders rather than household individuals.5. Provide required product to meet targeted customers' needs and preferences -- Delivering up to the expectations of the targeted segment.


What is the segmentation strategy of a cement company?

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