It is the demand for specific goods/services of a firm. Due to differentiation of goods in the industry.
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the 4 characteristics of business demand are derived demand, fluctuating demand, stimulating demand and finally demand elasticity!
what is potential demand?
the demand that is existing more in a current scenario refers to as local demand.
negative demand
Suppose demand in mkt X is 15% & 25% is untapped demand or we can say potential demand. so market devolment index is Actual demand of the product vs. Potential demand is 60%