Purchased data is research data, secondary research, done by outside organizations. Examples would be Gallup or Roper data.
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Mary Kay branded moisturizer can be purchased at Walmart, a store that is relatively easy to find. Target is another store where Mary Kay branded moisturizer can be purchased offline.
Data Warehousing is the process of unifying data from multiple data sources under a single unified schema. A data warehouse is a subject-oriented, integrated, time-variant and non-volatile collection of data in support of management's decision making process.
Secondary data is data that was collected from someone else an already exists for a different purpose. Using secondary data is usually the easiest and cost effective way of gaining data for marketing.
Items and products are purchased by households. These items need to have some value to the household or they will not purchase them, no matter the cost.