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Refers to the number of different product lines the company carries.

Procter & Gamble markets 250 brands organized into many product lines.

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Q: What is product line depth?
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What is depth of a product mix?

The depth (assortment) of the product mix refers to the number of product items offered within each line.


What is product mix expansion?

Product mix expansion is increasing the increasing the depth within the product l line


What is Product Depth?

The no of variants of a particular product is called product depth for example if we consider shampoo of a particular brand say head n shoulder,then the diffrent types of head n shoulder(anti dandruff,soft n silky.normal,natural,etc)is called product depth.


What is product-policy decision?

Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.It involves the four majordecisions:1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.4. Product Positioning Decision.


Is product mix and product portfolio is same?

Yes, an organisation with several product line has a product mix (or productportfolio). It consists of all the product lines and items that a particularseller offers for sale. A company's product mix has four importantdimensions:(a) Product mix width: refers to the number of different product lines the company carries.(b) Product mix length: refers to the total number of items the company carries within its product lines.(c) Product mix depth: refers to the number of versions offered of each product in the line.(d)Consistency: refers to how closely related the various product lines are in end use, production requirements, distribution channels, or other way.

Related questions

What is depth of a product mix?

The depth (assortment) of the product mix refers to the number of product items offered within each line.


What is product mix expansion?

Product mix expansion is increasing the increasing the depth within the product l line


What is the concept of product mix?

the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.


How do you show the depth of a line segment?

A line segment has length. That is its only dimension. It does not have any width, or height or depth.


What is Product Depth?

The no of variants of a particular product is called product depth for example if we consider shampoo of a particular brand say head n shoulder,then the diffrent types of head n shoulder(anti dandruff,soft n silky.normal,natural,etc)is called product depth.


What is the frost line depth for Afton Wyoming?

The frost line depth for Cheyenne, Wyoming is 36" for foundation.


What is the frost depth line in Bannock Ohio?

frost depth in eastern ohio


What is the product line of lg?

what is product line of LG company


How do you represents the number of product line?

product line filling


What are the product depth of Hindustan Unilever?

1000 of barnds


What is the difference between product line and product industries?

A product line is a trademark of a product, whereas a product industry is a franchise that distributes or creates the products. Example, the HP Pavilion is a product line, but HP is the Hewlett-Packard industry, and they create the HP Pavilion product line.


What is the frost line in afghanistan?

The frost depth level below area's usually not less than 800 mm .