answersLogoWhite

0


Best Answer

Screening new-product ideas in order to spot good ideas and drop poor ones as soon as possible.

User Avatar

Wiki User

15y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: What is product idea screening and what does it evaluate?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

What is concept of product mix?

A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.


What are the steps in a new product planning?

There are seven stages in NP planning process; 1. Customer need analysis 2. Idea generation 3. Screening and evaluation 4. Business analysis 5. Product/ Marketing strategy development 6. Testing 7. Commercialisation


Why is it more difficult for consumer to evaluate the quality of service that the quality of product?

it is intelligible..............


Major stages in new-product development process?

I would recommend you should read the below-mentioned blog for the best guidance and implementation. However, there are 10 main stages that you should keep in mind Idea Generation Idea screening Concept Testing Product Prototype External Refinement and Testing (Beta Test) Perfect the Design and Prepare for Production Prepare for Potential Issues and Solutions Commercialization Post Launch Activities Review the Performance of New Product


What is the process of a new product development about?

There are a number of things a firm has to keep in mind when any new product development process has been started. If you have a proper plan and information about that particular project then you can clarify your stages of new product development. There are 10 main stages of new product development (NPD): - Idea Generation Idea screening Concept Testing Product Prototype External Refinement and Testing (Beta Test) Perfect the Design and Prepare for Production Prepare for Potential Issues and Solutions Commercialization Post Launch Activities Review the Performance of New Product

Related questions

How many stages are involved in the product development process?

8 stages :1) Idea Generation, often called the "fuzzy front end" of the NPD process.2) Idea Screening3)Concept Development and Testing4) Business Analysis5) Beta Testing and Market Testing6) Technical Implementation7) Commercialization8) New Product Pricing


How do you evaluate ideas?

improvements for the idea


When should you evaluate the benefits of using a particular product?

Before you buy the product


What is the main purpose of a screening mammography?

The purpose of screening mammography is breast cancer detection.


When scientists evaluate an idea an disagree with it what do they sometimes do?

improvements of the idea


What is concept of product mix?

A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.


How do you evaluate exponents?

You evaluate in exponenets by writting out the exponents like 6*6*6 = you have to find the product of your problem.


What are the steps in a new product planning?

There are seven stages in NP planning process; 1. Customer need analysis 2. Idea generation 3. Screening and evaluation 4. Business analysis 5. Product/ Marketing strategy development 6. Testing 7. Commercialisation


What is the difference between idea and phantasm?

phantasm - product of imagination idea - product of the intellect


What test a screening test to evaluate platelet function and to monitor changes in the blood associated with chemotherapy and radiation therapy?

Platelet Count


Why is it more difficult for consumer to evaluate the quality of service that the quality of product?

it is intelligible..............


Major stages in new-product development process?

I would recommend you should read the below-mentioned blog for the best guidance and implementation. However, there are 10 main stages that you should keep in mind Idea Generation Idea screening Concept Testing Product Prototype External Refinement and Testing (Beta Test) Perfect the Design and Prepare for Production Prepare for Potential Issues and Solutions Commercialization Post Launch Activities Review the Performance of New Product