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Product Policy plays a very significant and crucial role in the product establishment and its growth in the market.The marketer has to keep mind the product policy decision while introducing a product.It acts asa tool in the hands of the marketer.

It involves the four majordecisions:


1. Individual Product decision-It involves decisions related to product attribute, product branding, product packaging, productlabelingand productsupportservices.

2. Product Line decision: It involves decision like ProductProductline stretching and Product Line filling.

3. Product Mix Decision-It involves decision like Product mix width, Product mix length, Product depth, Product consistency.

4. Product Positioning Decision.

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Q: What is product-policy decision?
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