objectives of physical distribution
Discuss thee role of physical distribution in marketing
Generally, physical distribution means "logistics. This means the process of getting goods, from food to furs, to your customer directly, to downstream distributor warehouses for further distribution to dealers, say, or even direct-to-consumer delivery, as in Mail Order. The business objective of llogistics is to minimize the cost of delivering products, consistent with the highest level of customer service needed to capture and retain customer loyalty.
Physical distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. -
The main functions of a Physical Distribution System are:Identifying Inventory Locations and Warehousing Systems.Establishing Materials Handling Systems.Establishing Inventory Control Systems.Establishing Order Processing Steps.Determining Effective Transportation Systems.
objectives of physical distribution
Physical Distribution
Discuss thee role of physical distribution in marketing
objectives of physical distribution
Generally, physical distribution means "logistics. This means the process of getting goods, from food to furs, to your customer directly, to downstream distributor warehouses for further distribution to dealers, say, or even direct-to-consumer delivery, as in Mail Order. The business objective of llogistics is to minimize the cost of delivering products, consistent with the highest level of customer service needed to capture and retain customer loyalty.
Transporting and warehousing are some are some of the stages that are involved in the physical distribution process.
Physical distribution is one of the largest arenas of marketing and has been defined as the analysis, planning, and control of activities concerned with the procurement and distribution of goods.
resellers
By maintain a delivery schedule
Physical distribution is the set of activities concerned with efficient movement of finished goods from the end of the production operation to the consumer. Physical distribution takes place within numerous wholesaling and retailing distribution channels, and includes such important decision areas as customer service, inventory control, materials handling, protective packaging, order procession, transportation, warehouse site selection, and warehousing. Physical distribution is part of a larger process called "distribution," which includes wholesale and retail marketing, as well the physical movement of products.
Physical distribution (as opposed to marketing or sales channels of distribution)includes the business functions of warehousing and outbound transportation/traffic to customersLogistics includes physical distribution functions, and adds: inbound transportation/traffic; customer service; finished goods inventory management
Hale C. Bartlett has written: 'Readings in physical distribution' -- subject(s): Marketing, Physical distribution of goods