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objectives of physical distribution
Discuss thee role of physical distribution in marketing
Generally, physical distribution means "logistics. This means the process of getting goods, from food to furs, to your customer directly, to downstream distributor warehouses for further distribution to dealers, say, or even direct-to-consumer delivery, as in Mail Order. The business objective of llogistics is to minimize the cost of delivering products, consistent with the highest level of customer service needed to capture and retain customer loyalty.
Physical distribution (or place) is one of the four elements of the marketing mix. An organization or set of organizations involved in the process of making a product or service available for use or consumption by a consumer or business user. -
The main functions of a Physical Distribution System are:Identifying Inventory Locations and Warehousing Systems.Establishing Materials Handling Systems.Establishing Inventory Control Systems.Establishing Order Processing Steps.Determining Effective Transportation Systems.