The marketing era introduced
The five stages of evolution to global marketing are the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. There are a couple additional era that has been identified since which are the relationship marketing era, which encompasses the time between the 1990s-2010, and now the social/mobile era that is currently active.
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
Production, Sales, Marketing, and Relationship
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The marketing era introduced
The five stages of evolution to global marketing are the simple trade era, the production era, the sales era, the marketing department era, and the marketing company era. There are a couple additional era that has been identified since which are the relationship marketing era, which encompasses the time between the 1990s-2010, and now the social/mobile era that is currently active.
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
1. Production era 2.Product era 3.Selling era 4.Marketing era 5.Selling era
The second era of marketing is characterized by the shift from a product-centric approach to a consumer-centric approach. This era focused on understanding consumer needs and preferences to create targeted marketing campaigns. It also saw the rise of technology and data-driven marketing strategies.
The second era of marketing, known as the Relationship Era, began in the late 20th century. It emphasized building long-term relationships with customers, focusing on customer satisfaction, loyalty, and personalization. This era marked a shift towards a more customer-centric approach to marketing.
The current marketing period is often referred to as the digital marketing era, which emphasizes marketing strategies and techniques that leverage digital technologies and platforms to reach and engage with target audiences online. This era has seen a shift towards data-driven decision-making, personalization, and interactive marketing campaigns.
Production, Sales, Marketing, and Relationship
wala
In short, during the marketing department era, many companies changed their thinking or purpose from that of manufacturing products to that of satisfying customers
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