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A firm's product mix is the complete set of all products offered. The product line is an assorted group of items that the consumer would think is similar. For example, Pampers and Proctor and Gamble sell a lot of hygiene products. Their product mix would consist of the full range of individual items: diapers, wipes, Gillete’s razors, Head & Shoulders Shampoo, Vics Cough and Cold relief.
product mix is mean by: 1. Product: the product which you are going to launch. at first you have to evaluate the need of the customer then generate the idea to satisfy it. After screening the idea you have to make differentiation of product with the product which are also exist in a market. If you are a pioneer of the product then no need to product differentiation. 2. Price: Price of the product related to your product percieved value to the customer. Price must be competitive. 3. Promotion: You have to promote your product with respect to the market attractiveness and competitor promotion's strategy. 4. Place: you have to build a very strong and effective distribution channel and your product must be on reach of your customer
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Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is Product Concept?
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Describe the product mix concept?
product mix consist of product variety, size, packeging, labelling etc.
What is the concept of product mix?
the variety of product lines that a company produces, or that a retailer stocks. Product mix usually refers to the length (the number of products in the product line), breadth (the number of product lines that a company offers), depth (the different varieties of product in the product line), and consistency (the relationship between products in their final destination) of product lines. Product mix is sometimes called product assortment.
What does the concept of promotion mix refer to?
The concept of "promotion mix" refers to using a combination of different promotional techniques on one product line. For example, a mix of print advertising, broadcast advertising, direct marketing, personal sales and merchandise displays.
How do you determine the optimal product mix?
Optimal product mix is at that point where net profit from thesales of that product mix is maximum.
What are the advantages of having a wide product mix?
advangage of product mix
What does total product concept include?
The total product concept include: potential, augmented, expected and core. The concept refers to the collection of services offered by a service or product.
What are the four marketing concept?
production concept marketing concept selling concept product concept
What is Product Concept?
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What is the product concept?
what
Is product part of the marketing mix?
The first element in the marketing mix is the product.
Contrast product and production concept?
There are a few different contrasts between product and production concept. Production concept is the general idea of how something will be done and product is what is actually produced.
What is product mix expansion?
Product mix expansion is increasing the increasing the depth within the product l line
