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It's pretty much what it sounds like--selling a commodity item (one purchased strictly on price) as a branded item.

Quaker has done this for well over 100 years. There isn't much, if any, difference between the oats Quaker sells and the oats anyone else sells, but by branding they can convince people to buy Quaker oats rather than generic, house-brand or bulk ones.

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Q: What is commodity branding?
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