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brand recognition is anything through which brand is recognised by customer it can be name , color , tune , brand personlity .... a product may have more than one brand recognition ...like we recognize britania by tune tin- ting-tining,, nokia by tune ... parle g .. by small gal picture.

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Q: What is an example of brand recognition?
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Does high brand recognition translate directy into greater sales for the brand?

high brand recognition indicates awareness but you need other qualities as well.for example,Macdonalds has hbr but it will not attract vegetarians or foodies.It may attract the young but not the elderly.Clearly,some segments of the potential consumer market will see the Macdonalds sign as more welcoming than others.


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There are two aspects of brand equity that need to be measured. 1. Awareness 2. Image AWARENESS TESTS - here the tests are to determine recognition (confirming prior exposure to the brand) and recall (retrieving the brand when given a cue) "Have you ever heard or seen of Brand X? Brand Y?" is an example of a test for brand recognition. "When you think of [product category, product situation], what brands come to mind?" is an example of a test for recall. IMAGE TESTS The idea here is to uncover the favorable and unique association that consumers have of the brand. This can be done by free association tests, projective techniques, brand relationship tests, brand personality tests etc.


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Avery wanted recognition in her field. Brand recognition is very important. The star did not realize how annoying recognition would be once she became famous. The recognition Luke received was not enough.


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