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Guerrilla advertising means to advertise by association in a way that the targeted audience does not know that they have been advertised. You can learn more about Guerrilla Marketing at the Wikipedia website.

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Q: What does Guerrilla advertising mean?
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What different types of advert are there?

There is above the line or mass advertising (tv, print, radio, newspaper, billboard). There is also below the line advertising (retail, coupons, direct mail, exhibitions) Then of course you have guerrilla advertising, also known as alternative advertising, ambient advertising, viral, or non-conventional. A lot of the time some advertising mixes above and below the line advertising. Today guerrilla advertising is becoming pretty popular. Check out www.guerrillaadvertising.ca for some cool examples.


What is guerrilla advertising?

Explanation:Guerrilla advertising is all forms of non traditional methods of communication. They can be open and honest like environmentally friendly high impact street advertising, or subversive like Supermarkets pumping the smell of the fresh bread baking in the bakery to the front door to greet customers.Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume, abnormal promotional exhibits, to provocative street poster campaigns. Basically, it can be anything you want it to be, that is not used on a mass scale already. There are no limits to create custom campaigns.By its very nature when a Guerrilla advertising technique becomes popular and the public expect the message to be delivered, it will no longer be a guerrilla technique.Alternative Names:Guerrilla advertising can also be called unconventional advertising, alternative advertising, ambient advertising, Internet viral advertising, clean street advertising and reverse graffiti.Guerrilla Advertising, also known as; Gorilla Advertising and Guerilla Advertising.Guerrilla Advertising Agencies:With the growth of creative advertising, agencies have started to appear that offer a full service, supporting work with credible market research and all the reassurance offered by traditional advertising agencies. Taking the unknown factor out of running a unique campaign and giving a guarantee of the achievable result. With the advent of these new creative advertising agencies large multinationals such as Starbucks, Ikea and Adidas have used Guerrilla advertising techniques.The Difference Between Creative and Unique:Traditional communication channels such as TV, magazine, radio and newspaper ads can not be used to create a guerrilla advert, they are recognised by the public for their advertising motive. The main motivation for Guerrilla advertising is creativity and the public not expecting to hear, see or even smell an advertising message.


What does bbdo mean in advertising?

It's the initials of the founders of the advertising agency of the same name.


What does AOR mean in Advertising Agency?

Agency of Record


What does ROP mean in the advertising world?

Run Of Press.

Related questions

What is alternative advertising?

Alternative advertising is the same as guerrilla advertising. It's unconventional and unexpected. It can be anything from street teams, to car wraps, to promotional exhibits, to postering blitzes. Basically, it can be anything you want it to be. There are no limits and many agencies create custom campaigns. Nowadays, people like to take conventional advertising (TV, magazine, radio, out of home, newspaper, etc) and revamp them to create cool guerrilla marketing tactics. Guerrilla advertising can also be called non-conventional advertising, guerrilla advertising, ambient advertising, and viral advertising. check out these sites: www.guerrillaadvertising.ca www.mangomoose.ca


What different types of advert are there?

There is above the line or mass advertising (tv, print, radio, newspaper, billboard). There is also below the line advertising (retail, coupons, direct mail, exhibitions) Then of course you have guerrilla advertising, also known as alternative advertising, ambient advertising, viral, or non-conventional. A lot of the time some advertising mixes above and below the line advertising. Today guerrilla advertising is becoming pretty popular. Check out www.guerrillaadvertising.ca for some cool examples.


What is guerrilla advertising?

Explanation:Guerrilla advertising is all forms of non traditional methods of communication. They can be open and honest like environmentally friendly high impact street advertising, or subversive like Supermarkets pumping the smell of the fresh bread baking in the bakery to the front door to greet customers.Guerrilla advertising is exposure that is unconventional and unexpected. It can be anything from street teams in costume, abnormal promotional exhibits, to provocative street poster campaigns. Basically, it can be anything you want it to be, that is not used on a mass scale already. There are no limits to create custom campaigns.By its very nature when a Guerrilla advertising technique becomes popular and the public expect the message to be delivered, it will no longer be a guerrilla technique.Alternative Names:Guerrilla advertising can also be called unconventional advertising, alternative advertising, ambient advertising, Internet viral advertising, clean street advertising and reverse graffiti.Guerrilla Advertising, also known as; Gorilla Advertising and Guerilla Advertising.Guerrilla Advertising Agencies:With the growth of creative advertising, agencies have started to appear that offer a full service, supporting work with credible market research and all the reassurance offered by traditional advertising agencies. Taking the unknown factor out of running a unique campaign and giving a guarantee of the achievable result. With the advent of these new creative advertising agencies large multinationals such as Starbucks, Ikea and Adidas have used Guerrilla advertising techniques.The Difference Between Creative and Unique:Traditional communication channels such as TV, magazine, radio and newspaper ads can not be used to create a guerrilla advert, they are recognised by the public for their advertising motive. The main motivation for Guerrilla advertising is creativity and the public not expecting to hear, see or even smell an advertising message.


How fast does a guerrilla run?

Do you mean GUERILLA? Like, a guerrilla soldier? Or do you mean GORILLA? The animal?


How do you get guerrilla Mafia Wars?

if you mean guerrilla squad, then you get the item from Cuba


What does Guerrilla mean in Spanish?

Guerrilla in Spanish generally refers to a guerrilla fighter in unconventional warfare. The word in Spanish is: guerrillero.


What does Advertising Media mean?

Advertising media is the channel a company uses to get their advertising to customers. Television and radio are some examples of advertising media.


What is game advertising?

Do you mean what is IN-game advertising? In-game advertising (IGA) is the use of computer and video games as a medium in which to deliver advertising. Xo, Smartiiz.


What rules or guidelines did Muslims follow?

what do you mean by advertising? explain characteristics and nature of advertising


What does bbdo mean in advertising?

It's the initials of the founders of the advertising agency of the same name.


What does ausad mean?

Australia Advertising


What does newspapers mean?

Selling/advertising.