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what are the promotional strategies for duracell? what push/pull strategies do duracell use?

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Promotional products and corporate gifts are a great way to spread exposure of your businesses name. In an increasingly competitive workplace one needs more than good service and great products. It is essential that businesses develop strategies that will set them above competitors in terms of public awareness. Developing promotional products is one of the best ways to spread you brand name.


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The clear difference between Push and Pull promotional strategies are that, PUSH promotes to trade/retail and PULL promotes to the consumer/customer. Its also helpful to know that there is a slight blur between the two as a promotional strategy aim at the consumer PULL may attract trade due to increased demand attracting retail buyers and a PUSH to trade may attract more consumers due to increased presence in a store, possibly portraying a dominant 'market leading' image. They both support each other but have clear separate objectives in relation to their primary target being consumer or trade. M.A.C (LBS)


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