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- If the sales forecasting is done incorrectly, then the business will either waste capital for buying surplus stock, or the business will lose customers.
- in addition, the market is constantly changing, and some change are more hard hitting than others. for example, a recession can cause the demand for luxury cruise to drop.

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Q: What are the limitations of sales forecasting?
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Related questions

Discuss the shortcomings of the percent of sales method of financial forecasting?

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