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A country's infrastructure will affect Coke's marketing strategy. Without the ability to reach them online, Coke would have to change their approach.

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Q: What are the international marketing variables that will affect coke?
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What are the international marketing variables that controllable and uncontrollable that will affect coke?

the international marketing variables that affect coke.


Coca-cola is driven by a production selling or marketing philosophy?

Coca-Cola is driven by both its production selling and marketing philosophy. As a global brand, its product is mass produced and sold across several countries. Its marketing philosophy incorporates the human feel and element into the mix. In other words, people who drink coke feel good and love its unique taste. Coke marketing specialists also promote the idea that the soft drink beverage is superior to Pepsi and its other popular competitors.


What are some examples of unethical ambush marketing?

Pepsi vs Coke and vise versa A more serious example is sony's playstation and brooke fraser/jeremy shum marketing campaigns. especially when it's about people (treated as products) and they have no idea about it - that's when it's REALLY dirty.


What is Customer and competitor orientation?

This type of question normally deals with marketing and marketing research strategies.Customer Orientated Marketing & ResearchThis is the most common approach to performing research marketing to find out which products a company can find a customer or consumer base that satisfies a customer need. Upon a business decision to move ahead, the next step is marketing the product and ensuring that there is an efficient flow of products from the company to the customer.Companies have religiously followed the recommendations of their marketing experts and more often than not, they have seen millions of dollars wasted as they must readjust the tactics. This is because in so many situations the "customer orientated" research process fails to make the mark, or to say it another way, the plan has "missed the mark." The problem is not the customer, the problem is the competition.This is because, in part, every other company has saturated its marketing research with customer oriented marketing research. As an example, General Motors knows the consumer well, the problem is that so does Toyota, Nissan and Mazda.Competitor OrientationHere a different approach that need more attention. The idea is to study the competition and look for its weak points, then launch a marketing attack upon this weakness. Here is a rather old example of this. For years and years, Coca-Cola dominated the soda market, not only in colas, but overall in all soft beverages. Pepsi-Cola saw that Coke was not as sweet as it could be. Coke did not waver from its secret formula and proceeded very smugly with its No. 1 brand. Pepsi provided what Coke did not provide, a sweet tooth product that has made it a No.2 soft drink product.


Why is brand equity important for a brand?

Brand equity is brand's overall worth and the brands with high brand equity are called most successful brands. As Coke brand has the highest brand equity. It is most important marketing strategy to measure the brand equity and continuously track the positive associations related with brands. Thanks

Related questions

What are the international marketing variables that controllable and uncontrollable that will affect coke?

the international marketing variables that affect coke.


What are the international marketing variable that controllable marketing and uncontrollable that will affect coke?

the international marketing variables that affect coke.


Does coke affect plant growth?

Yes it does. In fact a plant dies cause of coke


When was cherry coke made?

It was introduced to the public in 1985 after test marketing it in 1982.


Why coke sales increase?

Coke increased their sales because they were able to motivate consumers to purchase their products. They may have increased their marketing budget.


Does Diet Coke destroy muscle?

None of the chemicals in Diet Coke are known to affect the muscles.


What coke affect your teeth?

i believe that doctor pepper affects your teeth more than regulor coke.


Will drinking Diet Coke affect you getting pregnant?

Drinking diet coke has no influence on getting pregnant.


Does coke affect running speed?

That depends: Coal coke, CocaCola or white powder, and person or machine?


What are the Live examples of vertical marketing systems and horizontal marketing systems?

Vertical marketing System Example - HUL's Distribution Set UpHorizontal marketing System Examples - Nestle & Coke in EuropeFiat & TML Auto Sales in India


Does coke fizz affect your teeth?

It's the acid in the coke that will hurt your teeth. Don't even get me started on the sodium content...


How does the temperature of coke affect the chemical reaction of coke and Mentos?

no but if it's warm it's not as tasty