Primary market research (as opposed to secondary research) offers the benefit of direct contact, through a survey or interview, with certain markets and/or customer groups. This type of research can be tailored to meet the needs of an organization and provide specific and detailed information. An additional benefit of primary vs. secondary research is the confidentiality of the findings. Secondary data is available publicly (at a cost or for free, but it is information in the public domain) while primary research data is collected directly by the organization that deploys the research. The results are, therefore, available to that organization only, providing an "insight edge" against the competition. However, because this method is time-consuming and expensive, most organizations rely on secondary market research, which is collecting and analyzing existing published data that has been prepared by a third-party such as technical reports, newspaper articles or press releases, among others.
Primary market is the initial step of market research in this we can analyse the market behavior of the market.
Primary Market Research: In this research we can communicate with directly with customer and gathering information from the potential customer.
Market Research has advantages those are shown below: 1. Market Research are helps to improve our business; 2. Through this Market Research we are easily understand the risks; 3. Market Research measures your reputation; and 4. It helps us to plan to our future plans.
The level of focus and detail of the research
There really are no disadvantages to primary market research. What might be disadvantageous to an origination would be lack of resources or funds to conduct beneficial market research in the first place. Innovation in cost reduction must then be implemented.
Primary market is the initial step of market research in this we can analyse the market behavior of the market.
Primary Market Research: In this research we can communicate with directly with customer and gathering information from the potential customer.
Market Research has advantages those are shown below: 1. Market Research are helps to improve our business; 2. Through this Market Research we are easily understand the risks; 3. Market Research measures your reputation; and 4. It helps us to plan to our future plans.
The level of focus and detail of the research
The local market share is one of the primary sources of the competitive advantages that firms use to compete in the international market.
quantitative market research (survey), qualitative market research (focus group, interviews, etc.)
The level of focus and detail of the research
There really are no disadvantages to primary market research. What might be disadvantageous to an origination would be lack of resources or funds to conduct beneficial market research in the first place. Innovation in cost reduction must then be implemented.
The local market share is one of the primary sources of the competitive advantages that firms use to compete in the international market.
Primary market research is like primary data collection, which is original or untampered data which is obtained by the researcher directly from the respondents. This is a rather time consuming method as the researcher should approach respondents based on the nature of the data. Secondary market research is a subset to Primary market research where the researcher collects data from the already collected research data. This saves time and effort as information to the problem is already available and new information alone has to be collected.
- primary market research: quantitative or qualitative research: getting some feedback from your target market - secondary market research: getting some information on competitors (market share, prices, products/services details) getting some information on the market size, opportunities or not to fit in
secondary research is more economical compared to primary research first and foremost the materials have already been collected by others. the researchers spends only for materials reproduction and fare for going places to gather materials.