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•Technical Limitations :
- -Lack of sufficient system's security, reliability, standards, and communication protocols
- -Insufficient telecommunication bandwidth
- -The software development tools are still evolving and changing rapidly
Non Technical Limitations
- -Security and Privacy
•Yet, the customers perceive these issues as very important and therefore the EC industry has a very long and difficult task of convincing customers that online transactions and privacy are, in fact, fairly secure
- -Lack of trust and user resistance
•So switching from a physical to a virtual store may be difficult
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