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  • Business research is almost always applied research. This means that it is problem-oriented with the objective of obtaining information to help solve a specific business problem or make a decision.
  • Business research tends to have a time limit. It makes little sense to gather information about a decision that was made three weeks ago or to get information next week that we need today. Information is highly perishable. It gets old and useless very quickly. Like fish, if you don't consume it when fresh, it loses a lot of its flavor-and starts to smell bad!
  • Business research is done in an environment in which conditions change rapidly. The answers to research questions asked today may very well differ from the answers to the same questions obtained yesterday. In those areas where the manager needs to "stay in tune" with the changing landscape, the same research questions might need to be asked repeatedly. Successful organizations develop a culture where constant research is an integral part of their operation.
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Q: Scope and objectives of business research?
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