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There are 4 standard P's of marketing, and in hospitality and travel marketing, also known as service marketing, there are an additional 4 P's.

The standard P's are:

Place

Price

Promotion

Product.

The additional 4 are:

People

Programming

Packaging

Partnership.

Hope this helps.

Charly

I would like to update this:

The 4 standard P's in markketing are

Product

Price

Place

Promotion

The extended 3P's are

People

Process

Physical Evidence

There is also now a new P

Public (CSR, Public input etc)

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βˆ™ 13y ago
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Q: Latest 8 P's of marketing mix?
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