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I wouldn't say that either is more important than the other being both are important to business success. What I will say is what should come first. Product development and refinement of that product to create quality should be the first strategy to a successful business.
According to the American Marketing Association, a brand is a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers." Branding means working on the uniqueness of your brand and making sure you get a good reputation for that brand. Quality of products or services is just as important in building a brand image, not just having a great logo design to go with your brand.
Sustainability brands are products and services signifying a special value of some sort of environmental benefit, branded to signify such. These brands focus more on the company's support of issues than on the quality of the product itself, though this does not mean they necessarily sacrifice quality in doing so.
Co-Branding is when a product consists of more than one company brand to establish their combined prominences in the product creation. An example may be a HP computer with Intel chips. Many companies with a reputation will combine their brand equities to bring in a more premium price.
Co-Branding is when a product consists of more than one company brand to establish their combined prominences in the product creation. An example may be a HP computer with Intel chips. Many companies with a reputation will combine their brand equities to bring in a more premium price.