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What is Thompson rural marketing index?
The rural market is classified in to 3 parts- Consumer Market, Industrial Market & Service Market of different geographical areas and its potentials.Apart this TRMI explains the Rural Industrial market in parts of Constituents- Agricultural & allied activities, Product Consumables - Its all inputs require for farming and Durables- That means latest technologies uses in farming activity.
What do you mean by rural marketing?
rural marketing is the process of marketing in rural areas,it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people in industries
Definition of rural marketing?
Rural marketing is the process of marketing in rural areas. it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people into demand.
Define market segmentation?
Market segmentation refers to the division of the heterogeneous market into sub-market,each having more homogeneous characteristics. According to Kolter,"Market segmentation is the act of identifying and profiling distinct groups of buyers who might require separate product and for market mix"
How is rural marketing different from urban markets?
The market is a place where buyers and Sellers Exchange Things . In lay man terms "It is a place where buyers and sellers exchange goods/Service for some value in return such as Money" . So the Market is same everywhere . But , The difference is in the consumer behaviour . There will be different buyers in each market. This is because of different factors which Influence them. So the same way there is a difference between Rural and Urban Market. The factors are so many to define. There is a difference in all the marketing Variables. That is where most of the companies approach with different Marketing Mix and Strategies to Rural Market. The strategies differs from the urban to rural market. The companies which have understood the phenomena of rural market have succeeded in the market, For Ex: HUL, ITC, Colgate, Rajdoot Motorcycle. These companies have done a perfect home work and Implemented in terms of effort and Operations. These companies approach shows that there is a difference between Rural and Urban Market.The Differences can be Infrastructure, Economy, Lifestyle, Socio- Cultural Background, Availability or reach,Habits, Competition, Consumer Behaviour.Infrastructure: The facilities like Electricity, Internet, Roads and Buildings, Educational Institutions, Financial Institutions, Communication and Organised Market , Other Facilities differs in urban and Rural market. In urban everything gets implemented soon and Availability is also there. Where as in rural market everything takes a good amount of time.Economy: Here the Economy means, The earning Capacity in a rural Market. The cost of Living always depends upon their way of earning. So, the Income levels are unreliable, as Most of them are depended upon the seasons and Agriculture. So the Income levels cannot be a fixed one.Lifestyle: The Lifestyle , that is living pattern of both the markets differ a lot. This can be important factor which influences the companies to think of when they approach rural market.Socio- Cultural Background: Due to the illiteracy level, and Culture adaptability from long time the rural market always gets differ than the urban market. The superstition and other belief as well as the way of thinking towards products and goods differ in these two markets.Availability or Reach: Due to the areas which are diverted Geographically and Heterogeneous market the reach is very difficult. The logistics for rural market is a tough task than to reach the Urban Market.Habits: The daily routine of the people makes them to cultivate different habits. Apart from due to the awareness is low in Media terms there will be a difference in the habits.Competition: The competition in the market for brands and Companies always differ . As in rural markets it is always the channel Partner and Retailer plays a vital role. But where as in Urban Market Brand Plays a great role.Consumer Behaviour: Last but not least, The consumer behaviour is the task for the task for the companies . The mindset of the rural consumer is completely different from Urban Consumer. The Mindset of the consumer is different . For Ex: In urban market , to buy Electronic Item the customer thinks of Brand and Its updated feature. where as in rural market he thinks of in so many ways , such as money, Durability, Buying Capacity and so on. So these mindset makes a difference in both markets.
Distinguish between rural market and urban market?
Rural market verses urban market?
Meaning of rural marketing?
rural marketing is promotion of a company's products in the rural market buy using strategies which differs from that of urban market, the rural market is more price sensitive bt it has preference for quality.
What is an ethnic island?
Small, rural and ethnically homogeneous enclaves situated in a larger, more diverse culture
What is new business in Indian locel market?
Actually the local market was focusing in rural areas for selling their products. in rural areas most of them are uneducated know so that they are following these strategy to sustain in their market..
What is the market cap for China Metro Rural Holdings Limited CNR?
As of July 2014, the market cap for China Metro-Rural Holdings Limited (CNR) is $69,131,155.08
What is Thompson rural marketing index?
The rural market is classified in to 3 parts- Consumer Market, Industrial Market & Service Market of different geographical areas and its potentials.Apart this TRMI explains the Rural Industrial market in parts of Constituents- Agricultural & allied activities, Product Consumables - Its all inputs require for farming and Durables- That means latest technologies uses in farming activity.
What does it mean to divide the total market into homogeneous groups?
Why marketers divide whole market into different sub-group?
What do you mean by rural marketing?
rural marketing is the process of marketing in rural areas,it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people in industries
Definition of rural marketing?
Rural marketing is the process of marketing in rural areas. it includes the adoption of various marketing strategies and policies in rural market with a view to convert the needs and wants of rural people into demand.
What is the definition of rural assembly market?
rural assembely markets are places where farmers can meet with traders to sell their products
Folk. Culture ?
Culture traditionally practiced by a small, homogeneous rural group living in relative isolation from other groups.
What is rural credit market?
Rural credit market refers to the provision of cheap resources by the governments to farmers in a myriad of institutional settings. The governments are usually supported by the bilateral and multilateral aid agencies.
