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Advertising can influence consumer decision making in many ways. It can appeal to a cultural value, and lifestyle desire or the consumers need to belong to a higher social class.
Example: Promoting an item like ice cream as 'classy' in advertising, can influence a consumers decision making process to want to belong to a more prestigious group. It has an impact on a consumers 'affective choice' and it makes them 'feel' a certain way.
Consumers use different decision rules (conjunctive, disjunctive, elimination by aspects, lexicographic and compensatory) for some purchases (not affective choices), if you work out where the product fits against other competitors in the decision rule the consumer is most likely to use, you can use advertising to strengthen the position of your product.
There are so many different ways that I could write a book, so just look at an ad and think what could that be appealing to, to increase the chance of a purchase.
I'm a a marketing student.
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How would a cost benefit analysis influence the choice of method to promote one product within your organisation?
With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.
Is advertising a social waste?
advertisement a social waste _ before defining this one should be very clear with the point what advertisement means. Advertisement in a brief sense is a medium to send the product related information to the customer along with its various features, mentioning something special about the product and telling how your product differs from other. without advertisement the actual needs of customer cant be satisfied because before making advertisement business firm go through a long process of customer needs and then add this feature to the product and then launch and create advertisement related this. Thus from the prospective of customer needs it is also important. It cant be said to be social waste. if there is advertisement business firm will come to know regarding the features of other produst and as a competition they create such a product having such a quality which the former is missing. Thus customer gets a lots of option as a choice. advertisement creates a lots of employment as well if we look at the depth from a sharp angle. Dongo, H1N1, malaria etc a lots of disease are there about which mass people are not aware, for which the wealth and social development ministry runs various programmes to prevent. In this case there is no means but the advertisement is only to send the message to the mass people. Except these disease there are also various social activities are done like information related consumer forum and all that. except these reasons there are also various reason for which we can never say advertisement a social waste but a social need the matter is advertisement firm biases but this biases can be said as a waste but a demerit.
What does consumer choice mean?
A CHOICED CONSUMER IS ONE WHO KNOWS HIS OPTIONS AND CHOOSES RESPONSIBLY. Consumer choice is a theory of Microeconomicsthat relates Preferencefor consumption Good_(economics) and services to consumption expenditures and ultimately to Supply_and_demand. The link between personal preferences, consumption, and the demand curve is one of the most closely studied relations in economics. Consumer choice theory is a way of analyzing how consumers may achieve Equilibrium_(economics) between preferences and expenditures by maximizing Utilityas subject to consumer Budget_constraint.
Effects of advertising on consumers choice?
Advertising affects consumers choice. The advertising creates a feel or desire in consumers to sway their opinion toward the product.
How do consumers respond to various marketing effort the company might use?
"Consumer behavior is the study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society."Consumers make many buying decisions every day. Most large company's research consumer buying decisions in great detail to answer questions about what consumers buy where they buy, how and how much they buy, when they buy, and why they buy. Marketers can study actual consumer purchases to find out what they buy, where, and how much. But learning about the whys of consumer buying behavior is not so easy-the answers are often locked deep within the consumer's head.The company that really understands how consumers will respond to different product features, prices, and advertising appeals has a great advantage over its competitors. The starting point is the stimulus-response model of buyer behavior. Marketers must figure out what is in the buyer's black box.Marketing stimuli consist of the four Ps: product, price, place, and promotion. Other stimuli include major forces and events in the buyer's environment: economic, technological, political, and cultural. All these inputs enter the buyer's black box, where they are turned into a set of observable buyer responses: product choice, brand choice, dealer choice, purchase timing, and purchase amount.The marketer wants to understand how the stimuli are changed into responses inside the consumer's black box, which has two parts. First, the buyer's characteristics influence how he or she perceives and reacts to the stimuli. Second, the buyer's decision process itself affects the buyer's behavior. Consumer purchases are influenced strongly by cultural, social, personal, and psychological characteristics, marketers cannot control such factors, but they must take them into account.The study of consumers helps firms and organizations improve their marketing strategies by understanding issues such as howThe psychology of how consumers think, feel, reason, and select between different alternatives (e.g., brands, products);The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media);The behavior of consumers while shopping or making other marketing decisions;Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome;How consumer motivation and decision strategies differ between products that differ in their level of importance or interest that they entail for the consumer; andHow marketers can adapt and improve their marketing campaigns and marketing strategies to more effectively reach the consumer.Understanding these issues helps us adapt our strategies by taking the consumer into consideration. For example, by understanding that a number of different messages compete for our potential customers' attention, we learn that to be effective, advertisements must usually be repeated extensively. We also learn that consumers will sometimes be persuaded more by logical arguments, but at other times will be persuaded more by emotional or symbolic appeals. By understanding the consumer, we will be able to make a more informed decision as to which strategy to employ.
Do transnational corporations dominate culture and product choice?
Transnational corporations do have significant influence over culture and product choice due to their widespread reach and marketing power. They can shape consumer preferences and trends through advertising, product placement, and branding. However, consumer behavior is also influenced by various factors beyond just corporation influence, such as personal values, social norms, and local traditions.
What influence on consumer behavior is similar to peer pressure?
In both cases what plays out is choice. Both in consumer and in peer pressure, the customer and the person has the ability to choose what is presented to him or her.
What influence consumers shopping choice?
The things that influence consumers choices are: Promotions, offers, etc the quality of the product where the product has come from What shop the product is being sold in.. preferences from friends Hope that helped.. :D
How would a cost benefit analysis influence the choice of method to promote one product within your organisation?
With the help of cost-benefit analysis, an organization can decide what product will sell the most. This will also influence the advertising method used to promote a certain product.
Is advertising a social waste?
advertisement a social waste _ before defining this one should be very clear with the point what advertisement means. Advertisement in a brief sense is a medium to send the product related information to the customer along with its various features, mentioning something special about the product and telling how your product differs from other. without advertisement the actual needs of customer cant be satisfied because before making advertisement business firm go through a long process of customer needs and then add this feature to the product and then launch and create advertisement related this. Thus from the prospective of customer needs it is also important. It cant be said to be social waste. if there is advertisement business firm will come to know regarding the features of other produst and as a competition they create such a product having such a quality which the former is missing. Thus customer gets a lots of option as a choice. advertisement creates a lots of employment as well if we look at the depth from a sharp angle. Dongo, H1N1, malaria etc a lots of disease are there about which mass people are not aware, for which the wealth and social development ministry runs various programmes to prevent. In this case there is no means but the advertisement is only to send the message to the mass people. Except these disease there are also various social activities are done like information related consumer forum and all that. except these reasons there are also various reason for which we can never say advertisement a social waste but a social need the matter is advertisement firm biases but this biases can be said as a waste but a demerit.
What is the difference between consumer sovereignty and freedom of choice in a market system?
These are two different concepts. The consumer sovereignty refers to the precedence a merchant gives buyers to determine the product market. However, freedom of choice, considers other markets and the consumers individual decision after comparison.
How does socio-economic environment influence career choice?
how does influence our choice of career
How does socio-economic environment influence choice career?
how does influence our choice of career
How can freedom of choice effect the avalibilities of products and services for consumers?
We can choose the products and services that best suit our needs. If a product is not needed it will fade away because there isn't a demand. If a product or service is needed it will be copied giving the consumer more choices and creating competition. Consumer demand and the competition will dictate the price points for a product or service. To sum up the freedom of choice can cause a product or service to succeed or fail based on the demand of the market created by consumers.
What is the music on the current Hyundai advertisement?
Alex Winston - Choice Notes
What are the factors that influence the choice of forms of ownership?
Five factors that can influence the choice of for of business ownership?
What is the song used in the September 2011 Choices -formerly Carpet Choice- Advertisement?
Fat Boy Slim "Weapon of Choice"
