An audience profile helps develop advertisements a few ways. It can show the age demographic and how to gear the product towards that age. It can also show the gender which helps steer the direction of the advertisement.
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Your target audience and the ways in which you are going to reach your target audience and help them get to know your product.
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A demographic, is generalized information about a specific target market (or, in common terms, who you are selling to). These are the most common sections described in demographics GenderAgeLocation (Urban, Suburban, Country)EducationIncome/CareerPsychographics refer to the more psychological aspects of your target audience. These can include: Shopping PatternsPurchase BehaviourLifestyle (Activities, hobbies etc.)Opinions or ValuesThey relate to each other, because you need both to complete a target audience definition. You cannot simply say that your audience is: Male & Female, 18-25, urban. In order to complete a full overview of your target audience for your marketing plan, include both demographics and psychographics. A more targeted and specific audience, will help develop your marketing plan.