We are conducting the survey and asking a feedback from customers about the customer service and product/service.
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Having customer feedback is essential to the success of any company. A company can use surveys or focus groups to find useful customer feedback
Customer feedback can be collected in a number of ways. Some companies have websites to collect feedback from its customers about specific shopping experiences, or publicly displayed email address to encourage customer engagement. Others use surveys to get a balanced view of public opinion.
You can measure the customer's level of satisfaction based on the feedback that he will provide.
To improve the the customer service. To provide better service according to the needs and requirements of the customer.
Monitoring...- Customer feedback by way of customer questionnaires, comment cards, customer forums, word of mouth.- Staff feedback by way of mystery customers, complaints/compliment letters, external comment.Evaluating...- Sales performance- Repeat and retention of customers- New customers- Level of complaints/compliments- Staff turnover/recruitment- Good press- Awards eg Investor in Excellence