how domographic affect marketing how domographic affect marketing
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Marketing environmental attributes does not always mean a change in your marketing strategy. The change needs to come at the strategy stage where you embed the environmental commitments into the brand as a value proposition. Identifying and solidifying a strategy to embed social change into a brand does open up new and exciting channels to activate the brand based on a social change platform. Think of how an external sponsorship is activated…now take a similar approach with the sponsorship to build your brand through social change.
A country's infrastructure will affect Coke's marketing strategy. Without the ability to reach them online, Coke would have to change their approach.
The external factors which affect a company's planning and performance, and are beyond its control: for example, socio-economic, legal and technological change.
The main difference between social marketing and commercial marketing is their goals. Social marketing aims to achieve a positive social change by influencing behavior change, while commercial marketing aims to achieve a profit by satisfying customer needs and wants. to no more about social media marketing. zypherlearning
CUSTOMER, CONSISTENCY, CREATIVITY, CULTURE, COMMUNICATION and CHANGE The 6 C's of marketing - Customer - Consistency - Creativity - Culture - Communication and Change.