answersLogoWhite

0


Best Answer

Reports show that effective retail mystery shopping is a highly effective tool in measuring the customer experience for retail business, understanding how the business mechanism is working and bring about highlights for levels of performance. This can then be used in a business plan or quality development plan. However, the study also reports that internet based mystery shopper recruitment and email based training threatens quality as the skills of the assessor are frequently unchecked and reliant on people who may not understand retail or assessment processes fully and therefore feed back low levels of information which can corrupt across business findings.

User Avatar

Wiki User

7y ago
This answer is:
User Avatar

Add your answer:

Earn +20 pts
Q: Does retail mystery shopping really effective for retail business?
Write your answer...
Submit
Still have questions?
magnify glass
imp
Continue Learning about Marketing

Is advertising really effective?

Advertising is completely effective if researched and executed properly. Advertising is a means to get the message out about your products and business to potential buyers. If you do not advertise you stand to loose out sales for products you are trying to sell. Advertising to the wrong market can cause an advertisement to become ineffective so market research is vital to implementing an advertising strategy.


Best market research company?

I will share my personal experience on the Mystery shopping. I am using a mystery shopping website for a long time. If You are really serious for your business and want to make a good understanding between you and your customers then you should definitely go for mystery shopping provided by Trans MR Consulting, Total Research Solution.


What is the exclusive control of a product by a business called?

monopoly is a really fun game, lmfaoroflzlolteeheeahahahah.


What are some good ways to use online marketing to promote my new business?

Some good ways to use online marketing to promote your new business is to first find websites that are in your field of business and pay for advertisement there. It really depends on the type of business.


Is it correct sentence you look forward to do business with you?

No!"You look forward to doing business with you" would be grammatically correct.I assume that you really wanted to ask whether "I look forward to do business with you" is correct and this brain-dead web site insisted on changing "I" to "you." Even in this case, you should change "to do" into "to doing."I look forward to doing business with you.If you really meant to ask about "You look forward to do business with you," then you should change "to do" into "to doing" to fix the grammar and change the second "you" into "yourself" to make the sentence clearer.You look forward to doing business with yourself.

Related questions

What is a mystery shopper?

A mystery shopper is essentially someone who poses as a real customer for a store or a restaurant and secretly evaluates things about the business such as customer service, cleanliness of store environment, employee interactions, etc. usually mystery shoppers are hired by marketing companies as contractors who do the secret shop in their own time in their own city and state. The marketing companies they work for are hired by the stores or restaurants that are being "shopped" as a means to try and get an accurate portrayal of how their employees are behaving and how the store is running during a general every day time (in other words not just when the big corporate manager is in and everyone is suddenly on their best behavior.) I have been a mystery shopper for 11 years now. There are many pros and some cons to this side job. Do you love to shop? If so, you may be tempted by unsolicited emails or newspaper ads that claim you can earn a living as a secret or mystery shopper by dining at elegant restaurants, shopping at pricey stores, or checking into luxurious hotels. But, according to the Federal Trade Commission (FTC), the nation's consumer protection agency, marketers who promise lucrative jobs as mystery shoppers often do not deliver bona fide opportunities. Some retailers hire marketing research companies to evaluate the quality of service in their stores; these companies use mystery shoppers to get the information anonymously. They assign a mystery shopper to make a particular purchase in a store or restaurant, for example, and then report on the experience. Typically, the shopper is reimbursed, and can keep the product or service. Many professionals in the field consider mystery shopping a part-time activity, at best. And, they add, opportunities generally are posted online by marketing research or merchandising companies. Nevertheless, fraudulent mystery shopping promoters are using newspaper ads and emails to create the impression that they're a gateway to lucrative mystery shopper jobs with reputable companies. These solicitations usually promote a website where consumers can "register" to become mystery shoppers - after they pay a fee for information about a certification program, a directory of mystery shopping companies, or a guarantee of a mystery shopping job. The truth is that it is unnecessary to pay money to anyone to get into the mystery shopper business. The shopping certification offered in advertising or unsolicited email is almost always worthless. A list of companies that hire mystery shoppers is available for free; and legitimate mystery shopper jobs are on the Internet for free. Consumers who try to get a refund from promoters of mystery shopping jobs usually are out of luck. Either the business doesn't return the phone calls, or if it does, it's to try another pitch. Becoming a legitimate mystery shopper for a legitimate company doesn't cost anything. Here's how to do it: * Search the Internet for mystery shopping companies that are accepting applications. Legitimate companies don't charge an application fee. Many accept applications online. * Do some homework about mystery shopping. Check libraries or bookstores for tips on how to find companies hiring mystery shoppers, as well as how to do the job effectively. * Visit the Mystery Shopping Providers Association (MSPA) website at www.mysteryshop.org for information on how to register to be a mystery shopper with a MSPA-member company, a database of available jobs, and additional information on the industry in general. In the meantime, the FTC says consumers should be skeptical of mystery shopping promoters who: * Advertise for mystery shoppers in a newspaper's 'help wanted' section or by email. While it may appear as if these companies are hiring mystery shoppers, it's much more likely that they're pitching unnecessary - and possibly bogus - mystery shopping "services." * Sell "certification." Companies that use mystery shoppers generally do not require certification. * Guarantee a job as a mystery shopper. * Charge a fee for access to mystery shopping opportunities. * Sell directories of companies that provide mystery shoppers. If you think you have encountered a mystery shopping scam, file a complaint with your local consumer protection agency, the Better Business Bureau, your State Attorney General, or the FTC (ftc.gov). The FTC works for the consumer to prevent fraudulent, deceptive, and unfair business practices in the marketplace and to provide information to help consumers spot, stop, and avoid them. To file a complaint or to get free information on consumer issues, visit ftc.gov or call toll-free, 1-877-FTC-HELP (1-877-382-4357); TTY: 1-866-653-4261. The FTC enters consumer complaints into the Consumer Sentinel Network, a secure online database and investigative tool used by hundreds of civil and criminal law enforcement agencies in the U.S. and abroad. Mystery shopping used to be a really good part-time job, but its heyday has passed. Now, your larger retailers have gone over to Web-based customer service surveys. I have in front of me a Best Buy receipt. At the bottom it offers the opportunity to win a "$5000 Best Buy Shopping Spree." You just go to a particular website, enter some data and once a quarter one person will win a $5000 gift card. The advantages to the retailer are manifold: for less money ($20,000 in gift cards per year plus the relatively infinitesimal cost of running the data-collection website) they get far more feedback from far more people on every store in their system. The stores' employees like it too--I was in retail for many years and mystery shoppers were always a source of extreme stress. The only disadvantage is to the mystery shopping community--those jobs have essentially disappeared. Mystery shopping is also called Secret shopping .. its is the simple way of the market research where the companies will pay the user money for expressing there views


How does database help make efficient and effective decision in regards to operation of a business?

Decision-making for the business is really important, and a database of information to draw from when making decisions is so valuable.


Is there money to be made in mystery shopping?

How much can you earn from Mystery Shopping completely depends on number of audits you take up. There is no fixed amount which you would received every month. Lets say in one month you are not that active with taking up the assignments as mystery shopping involves field work most of the times. You might make up enough to buy tthe additional things you had wishlisted in your cart :wink: On the other hand you might earn aroung 15-20k too if you take up the assignments in bulk. Also, sometimes there are only reimbursement assignments available. Also, I would recommend to keep mystery shopping as a secondary income as most of the companies have a lock in period of 2-3 months. And keep trying to take up assignments from different companies as there is no such registration fee to sign up. My favourites are - Bare International, HS Brands, Trans MR Consulting, and Floorwalk.


What do girls really want to do?

SHOPPING ! ! ! all girls like goin shopping


Is there anything you dislike about shopping?

i dont dislike shopping its really fun yay


What is the most popular accounting software?

Management software in general is vital for every business indeed. It helps project managers, employees and other people involve to optimise and run business in really effective way. There is some good software on the market like this from Comindware company www comindware.com which will help any business in optimising it. So, such a software is very important for people who want their business to be really agile and effective. Hope, I helped you with your question ;)


Is the OSHA ten hour course really helpful?

It is incredibly effective. I would recommend taking it if your business just failed a OSHA inspection.


Why is ocean salty?

its really a mystery


Can you really get Lucario in Pokemon Mystery Dungeon Blue?

No, you can not get Lucario in Mystery Dungeon Blue.


What is so great about shopping in stores?

well you get to get really cute clothes and you can get food shopping in stores.


What are the Disadvantages of shopping at a mall?

It can be really expensive.


What mystery shopping companies are safe?

Companies you should become a mystery shopper with- There are several companies in INdia which provide mystery shopping assignments. I myself is registered with 3-4 companies. Out of which I really like working with Bare and Trans MR. I have done some great assignments with both of them. I used to do it as a part time work after coming home from a 9-5 job. My frequency was a little less in the earlier time. But as I got to know the skills and I am much more confident now, I love doing mystery assignments. I usually take up more assignments from Trans MR as they have audits in bulk. Their staff provide proper training prior the visit. They even provide a feedback post visit so that you can improvise in your further visits. Also, the payment cycle is fair as I get my payments regularly from them. I rarely have to follow up with them. I have also done some assignments for HS Brands, they too provide a fair deal of assignments.