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Direct selling is the technique of selling things directly to customers without the need for a middleman. The sales are made in a non-retail setting, such as at home, at work, on the internet, or in other non-store locations.

Direct marketing is a strategy or approach to marketing, in which the main marketing operations of identifying markets, developing demand in those markets, and then selling the product to clients are carried out.

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βˆ™ 13y ago

"Direct marketing is a form of advertising that reaches its audience without using traditional formal channels of advertising, such as TV, newspapers or radio. Businesses communicate straight to the consumer with advertising techniques such as fliers, catalog distribution, promotional letters, and street advertising."

"Direct selling is marketing and selling products, direct to consumers away from a fixed retail location. Sales are typically made through party plan, one to one demonstrations, and other personal contact arrangements. A text book definition is: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs."

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Q: Direct marketing and direct selling
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