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žPure tangible good:The offering consists primarily of a tangible good such as soap,toothpaste or salt.No services accompany the product.

ž Tangible good with accompanying services:car

ž Hybrid:mac D

ž Major service with accompanying minor goods and services:,airline passengers buy transportation.The trip includes some tangibles,such as food and drinks,a ticket stub,and an airline magazine

ž Pure service:rupender massage

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Q: Categories of service mix
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