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Do clients contact advertising agencies to solicit advertising or vice versa?
A client is a paying customer regardless of the initial contact of either party. It can work either way, but the theory would lean more toward the advertising agency contacting them first. Advertising agencies have to advertise to get a client, therefor initial contact will more than likely be initiated by the advertising agency through ads or cold calling. Even if the client bought a magazine and saw the ad for a good advertising agency and then called them, the client still would have been communicated with first.
What is Permission Marketing?
Permission marketing is a method(s) of direct marketing where the potential consumer or business client willingly and knowledgeably agree to receive advertising contact from a company and signs up for the process themselves.
What is advertising and what it is not?
Advertising - is message with known client, concrete customer and clear purpose. Purpose can commercial and non-commercial)
Who is the liaison officer between the client and advertising agency?
Account Executives
What is Client servicing in advertisement?
Client Servicing is the Marketing Communication which is done from the client side to the Advertising Agency .It bridges the gap between Client and Agency as the communication needs to be transferred from the Client side so as to what changes are sugessted in an ad and therefore Communication is the most important aspect.
