0
Advertising is generally divided into two categories viz., Above the Line (ATL) and Below the Line (BTL).
ATL is the usage of mass media for advertising, which includes television, radio, internet and print media (including newspapers). The benefits of ATL is that the general public is made aware of the products that are on offer. It is very helpful for product and brand awareness. The main benefit from this form of advertising is the reach - you will be able to communicate your message to a large group of people without a lot of effort while the tricky factor remains the cost to sale ratio, which would be extremely difficult to measure.
BTL is a more personalised approach to advertising. This form of advertising is carried out after the identification of the Target Group. Although the cost of advertising per person may be higher (eg. organising promotional events, sending brochures, making telephone calls and sending emails) to targeted customers, not randomly but through some understand of their behaviour. For instance, a chocolate company targetting kids between 10-15 would conduct promotional campaigns in schools or amusement parks or some other place where kids of that age group frequent. Personally I believe this can be measured as many popular stores have some sort of a loyalty program.
Add your answer:
Earn +20 pts
What are the advantages of advertising to consumers?
There are numerous advantages of advertising to customers. Advertising allows you to inform the customer of the features, price, and availability of your product. By increasing the image of the brand, you will also increase your sales.
How do you use advertising fees in a sentence?
I chose to advertise in the newspaper rather than on television, because the advertising fees were lower.
What is external advertising?
external advertising is when a business or company advertises out sidde of the business as in the newspaper internet or a job centre. Tanya
What are some advantages of internet marketing and advertising?
Some advantages of internet marketing and advertising include pay per click as well as the global reach of the advertising. Pay per click allows companies to gain financial benefit for advertising and having their advertisements clicked on.
What does Aeropostale do for advertising?
Newspaper ads, magazine ads, internet ads, etc..
Which advertising has the advantages of being both timely and geographically flexible?
Newspaper
What has the author Alfred Eisenpreis written?
Alfred Eisenpreis has written: 'Print advertising for shopping centers' -- subject(s): Advertising, Advertising copy, Advertising media planning, Advertising, Magazine, Advertising, Newspaper, Magazine Advertising, Newspaper Advertising, Shopping centers
What meaning newspaper?
Selling/advertising.
What is media in advertising?
TV, Newspaper, Radio
How much does advertising cost in a newspaper?
kjjhdfj
How do you call this kind of advertising on newspapers where a leaflet is inserted between the pages of the newspaper?
The advertising method you are referring to is called "insert advertising." It involves inserting a separate leaflet or flyer between the pages of a newspaper to reach the newspaper's audience. This technique is commonly used to target specific demographics or geographic locations.
What has the author Thomas F Barnhart written?
Thomas F. Barnhart has written: 'The weekly newspaper' -- subject(s): Bibliography, Journalism, Newspapers 'Weekly newspaper management' -- subject(s): Advertising, Newspaper Advertising, Newspapers 'Weekly newspaper makeup and typography' -- subject(s): Newspaper layout and typography
What are the advantages of advertising to consumers?
There are numerous advantages of advertising to customers. Advertising allows you to inform the customer of the features, price, and availability of your product. By increasing the image of the brand, you will also increase your sales.
What are the advantages of using advertising?
Bigger sales.
What are the common advantages of advertising?
lane Arnold
What has the author Jason Rogers written?
Jason Rogers has written: 'The Noses' 'Newspaper building' -- subject(s): Journalism, Newspapers, Newspaper publishing, Management 'Three Screenplays' 'The FBI Says This Is Not Called The Sociopath' 'St. John's Pub' 'One Part Heroin Two Parts Placebo' 'Building newspaper advertising' -- subject(s): Advertising, Newspaper Advertising 'Fundamentals of newspaper building' -- subject(s): Newspapers 'Ten Degrees Off'
Do political parties receive advertising on radio television and in the newspaper free of charge?
In the US, all political advertising must be paid for by the party or group placing it, whether in a newspaper or on radio or television. The process of funding political advertising can be different in other countries.
