Because they are suppose to be good role models. Additionally, they are the one who implements and make sure the the right conduct is implemented within office premises. They are the one who guides employees in getting good morals, respect and the responsibilities being met within the office.
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There is a tendency to believe that managers and leaders are "born" with the temperament to lead and succeed, but conversely the only way to become proficient is through experience.
A management commitment is important so that you can be an example. If you show that your committed to your job, people will notice and follow your lead. They will work harder.
So you know what is really going on and to make the appropriate project adjustments based on first-hand experience. You can not lead a project from a desk.
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