Strategic business unit means the core group of the business which takes care of the actual work content of the whole business. it acts as a back bone for the firm to lead the operations.
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Is it possible for a company or business unit to follow a cost leadership strategy and a differentiation strategy simultaneously? Why or why not?
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The STRATEGIC BUSINESS UNIT head is the one taking care of the proper positioning of sales and marketing strategies to the company's overall business plans. This task includes proper planning, forecasting, marketing, creating policies to Êenhance the company's objectives.Ê
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In guiding a unit or the whole organization, business leaders need to consider features of their organization's system as it interacts with and responds to customers, suppliers, competitors, and government agencies.