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MTV's business strategy/ies emanate on coordinating with the various record labels and companies so that they could acquire the most number of videos possbile, thus, attracting more viewers since the videos that the latter prefers are aired on tv. More so, the channel also creates quite a number of variety shows and programs that satisfy the taste and preferences of the viewers. In addition, it also radical and pragmatic in inoculating changes within the industry, and is always a risk-taker (remember Beavis and Butthead?). This show may have gotten the ire of some conservative viewers, but it definitely got the patronage of its market - the youth - the radical youth. In marketing terms, MTV's strategy is very effective. It was able to properly choose a market, and segment it. It also adopted a very effective market penetration strategy, as it airs shows that show radical, pragmatic and out-of-the box ideas and themes. I guess their executive board, their top-management, are very fluent with the various marketing strategies such as: Igor Ansoff intensive growth strategies, the BCG matrix, and Michael Porter's Five Forces and Generic Strategies.
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Describe corparate level strategy and business level strategy?
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How Management of Technology Innovation integrated with business strategy?
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