1. Plan - Planning the Improvements. Measures for success are agreed. Gap analysis is undertaken and a plan produced to close the gap through a series of step improvements.
2. Do - Implementation of Improvements. A project is instigated and conducted to implementation to close the gaps identified in the Plan phase. The project may include a number of step changes to improve a service or process.
3. Check - Monitoring, Measuring and Reviewing. The results of the implemented improvements are compared with the measures for success identified and ratified in the Plan phase.
4. Act - Improvements implemented. The improvements that have been identified are fully implemented.
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The goal is Continual Service Improvement. This relates to the services provided by the organizationand also to the processes used to deliver those services. The Deming Cycle may be used to improve, for example, an online ordering service or the Service Level Management process within anorganization.
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This is a very large subject. Here's a series (in the related links) of articles on Deming's 14 points and their relation with Project Management.
William Edwards Deming is widely considered to be the father of scientific management.
Management of activities that allow other stages of database application life-cycle to be realized as efficiently and effectively as possible.