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a. relationship between IMC processes and marketing strategy in profit and not-for-profit organizations.
Organizational structure and strategy are related because organizational strategy helps a company define and build its organizational structure. A company's organizational structure is based on the result of the analysis of organizational strategy. The company will use these results to determine its areas of concentration and how to position itself in order to succeed. The relationship between organizational structure and strategy becomes clearer when the company's strategy is in place. With a clear focus of what it wants to achieve, the organization will proceed to align its structure in such a manner to best achieve this. It will allocate responsibilities for optimal results, create branches, and decide whether individual efforts or group participation is the best method for it to achieve its goals. The organizational structure and strategy will also help the company decide if the tone of the company should be strictly formal, semi-formal or informal. All of these decisions can be made after determining the organizational strategy of the company.
planning strateging
planning strateging
It is the measure of compatibility between the strategy that the organization has chosen to pursue and the structure of the organization pertaining to implementing the strategy, Is the organization structured properly to implement the strategy? If 'Yes', strategy-structure fit is good.