Global business is a business that is based in a single country but acquires some meaningful share of its resources or revenue from other countries. A domestic strategy is a business that does all of its business in a single country.
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Strategies are formulated based on environmental forces. Diversity management is more apt in Global context than domestic context. On the face of it formulation of strategies may appear to be same for all markets but the implementation component is impacted by diversity. Thus the domestic Strategic Management differs from Global Strategic Management in several dimensions, the critical of them being being diversity (of all types), Scale, Distances, Exchange Rates and National Policies.
political and cultural differences global competition terrorism technology finding ways to balance their social responsabilities their images and their and their competitive strategies
Strategy means 'a global plan to reach a long-term goal,' and is taken from a Greek word that means "army leadership".Tactics, on the other hand, means a short term plan or behavior and comes from a Greek word that means "science of arrangement" (of an army).Arbaz Pakistan
Through merger/acquisition, a financially weak entity is merged with a stronger one, thereby facilitating to regain its lost health and compete in the market. This being the primary reason for this strategy to be popular in global economy.
There are fewer concerns with domestic marketing when compared with global marketing. One of the biggest advantages includes not having to worry about language barriers. Another advantage is lower shipping costs.