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UNions must convince members that the union provides valuable services.

There are free riders only when the unit negotiated an open shop contract - employees are members of the unit, but need not be members of the union, nor pay a representation fee. BArgaining unit employees pay the dues they individually think the union is worth - even nothing (free riders).

If the union looks valuable, members will pay more to keep the union in business; fewer free riders. FR's are a problem for the union, not the employer, so the union gets to solve it.

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