The money that buying the DVD or CD would have gone to the company who created it.But If you were to buy a pirate copy it is purely profit. And the larger company who created it lose money and cannot pay rights and therefore go bust.. And then they can no longer make cds and dvds for your enjoyment.
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Because the Creator, gets money, and if everybody did that, then the creator wouldn't get that money, and that little money, could turn into millions of dollars, and maybe the creator might have done a good deed with that money like helping the poor.
Piracy is a huge problem to many corporations over the world, and it's enabled by the power of internet and P2P sharing. Intellectual Property rights are generally against any type of sharing that doesn't involve the author of the work. But it's not just piracy that threatens IP rights. Take 3d printing as an example - which by many experts is becoming the "new piracy" as there are many IP issues related with it. Check it out: mylocal3dprinting.com/blog/common-intellectual-property-issues-with-3d-printing/